It is one of the charity's chief concerns to “promote humane behaviour and the prevention of cruelty and suffering among animals”. To this end, the Institute acts to ensure that existing laws on animal welfare are being properly observed, and raises awareness in cases where laws have been violated, so that these instances are taken seriously and dealt with conscientiously.


This can take the form of petitioning, publishing relevant scientific research on this website, or highlighting organisations found to be in contravention of the existing legislation regarding the welfare of animals.


We consider ourselves to be a moderate voice, not seeking to promote an outright ban on activities including factory farming, live animal transport or vivisection (regardless of personal aversion) but rather focusing on making sure that these social practices are complying with the existing law and making explicit examples of those that fail to do so.